OFF the MARKeting is a collection of thoughtful, if somewhat irreverent, personal experiences and reflections on worst practices in marketing strategy.
While the self-annointed industry pundits and academics offer a never-ending stream of Marketing Best Practices, we at OtM feel that individual consumers have a much more accurate and relevant pulse on real world marketing strategies and practices.
Marketers ignore these insights at their own peril.
Enjoy the discussion and comment or contribute if the mood strikes.
Larry Robiner
Creator and Editor of OFF the MARKeting
Sometime Author
Marketing Consultant
Business Developer
